Why Your Website Needs More Images
Writing often plays a large role in website design due to the advantages of keywords and SEO. However, the role of images should not be overlooked. With the right images, you may be able to more effectively achieve your goals as a website designer.
Communicate Efficiently
A great image will show your product what it is best at and highlight the problem that your product aims to solve. This is why many e-commerce websites use a lot of images. Pictures have a strong ability to create an emotional response that the audience will experience immediately. In contrast, text requires that the audience read it to have the emotional response.
Improve SEO
Websites that have images receive more views than those that don't. They are shared more often. Images can also be indexed by search engines and traffic might be brought to your site through your images. If you have original images, consider allowing blogs to use your images for free in exchange for a link back to your website. When you are searching for something, such as chocolate cake, images of chocolate cake are likely to pop up, along with links to the websites that host these images.
Sell a Product
Image are especially important if you are selling a product that is new or distinct. If the product is something that the audience may not have ever heard of, you may have a difficult time explaining it in words.
Use the Right Images
You will receive the best results if the images you use on your website are original. Stock images clearly look like just that and your competitor might also choose the same image, which could make your company look less professional.
The best images are those that include people, unless there is no logical reason to do so. Most users enjoy seeing pictures of happy individuals. Including a broad range of races and ethnic groups will also be more effective because users are more likely to relate to those from the same background.
The people involved should always seem energetic and, if appropriate, happy. Of course, there are exceptions, such as if you're targeting a demographic with a product meant to help with a serious and depressing problem.
Including text with an image will help with SEO. A common approach is to include a caption that either explains the image or further drives a point home. However, there must be plenty of images balanced with your text.
Contact a website design company like Pop the Pixel to learn more.