Why Seamstresses Should Consider Swatch Memos for Online Sales
An increasing number of seamstresses are moving their businesses online and expanding their services. The issue that many seamstresses have with online business is the ability to convey how a fabric looks or feels through images alone. If this sounds like an issue you are facing, then using to swatch memos (square samples of fabric and textile options) may be the ideal solution. Here are a few reasons why you should consider swatch memos and having a textile company help you.
Increased Income
Though you will have many customers that will buy your items based on the images of a finished product, you may have some customers that want to see fabric samples. If you can only provide pictures of the fabric, you may lose the customer. For this reason, you should consider supplying swatch memos. Swatch memos will offer you a small income from providing the sample and will likely land you the sale for the item the fabric matches. This can greatly increase your income and increase your business reach.
Fabric Texture
You can have pictures of your different fabric options, but those images will not convey the texture. By having swatch memos of the different textured fabric, your customer can order the fabric they will like best. They can put their hands on the fabric. They can feel the texture against their skin and decide if one fabric is rougher or smoother than the other. They can determine if they would like an entire outfit, dress, pants, or other items made from the fabric as well. This means when they place an order for an item, they may have a wider range of orders based simply on being able to feel the texture of the fabric first.
Unique Offerings
By having swatch memos of your fabrics, you already stand out to the potential buyers. Most online businesses, in the same niche, may not offer samples. They may feel that pictures of the options are enough. By having swatch memos available, you offer your potential customers several key points that lead to sales. You offer the ability to see and feel the fabric as well as seeing the quality of the fabric for themselves. This can be what makes or breaks a sale and keeps the customer from going to another seamstress.
If you think that offering swatch memos may be an ideal option for your online seamstress business, contact your local textile company. Many of the fabrics you already use are likely available in swatch memos that you can order in bulk and offer at a reduced sample cost to your customers. The company can also answer your questions regarding prices, the fabric they directly offer for wholesale for your seamstress business, and other options they may have that would benefit you.
To learn more about swatch memos, visit a supplier.